The talent market is more competitive than ever. When you interview for a job, you’re essentially selling something – brand you!
As you prepare for interviews, consider the messages you want to promote to potential employees, along with your values, mission and goals. It’s important to be able to quickly and clearly articulate who you are and what you have to offer as a personal brand.
Just like company brands, your personal brand is what sets you apart from the pack – it’s the collective group of values and objectives that differentiate you from competitors in your field.
Defining and promoting a strong personal brand that sets you apart will help raise your profile and make you more marketable. Even if you’re not looking for work, having a personal brand is a great way to build contacts and enhance your career prospects for the future.
Here’s our top four tips for building your own brand:
Tip 1: Understand your offer
Before you can build your brand, you have to identify the primary “product” (services, resources, special ability) that you’re selling. Personal branding requires a comprehensive understanding of your strengths, skills, passions and values, along with the ability to harness this information to stand out from the crowd. Start by identifying what makes you unique then put together a key statement about yourself – this is your brand positioning.
Tip 2: Develop a vision, values and mission
Without establishing a clear vision, your career is unlikely to grow and prosper. Think hard about where you want to go career-wise, and reflect on your aspirations for the future, as this will form part of your vision. Like all big brands, you should consider your personal values and mission. Do you admire honest and integrity? Are you reliable? Consider your core values in developing your own personal mission statement, which will bring focus and purpose to your professional life.
Tip 3: Audit your presence
Your personal brand is only a click away from being viewed by recruiters, managers and potential employers. Always think of yourself as a brand and maintain consistent messaging through all your marketing channels – this includes your CV and social media profiles. A personal blog or website are great ways to strengthen your brand by helping your target market understand what you offer, highlight what you’re good at and showcase what you’ve achieved in the space.
Tip 4: Maintain momentum
Now that you have a personal brand, you want to do your best to validate and promote it. Large corporations work hard to maintain the look and feel of their brand, and as an individual, you should do the same. Every interaction or piece of information shared should reinforce your brand positioning – just be sure to remain consistent and true to your words at all times.