Apart from selling yourself, what the heck has sales got to do with the job-hunting process?
In sales, there’s something called a golden formula where activity x skill = result.
In the job search context, activity means the amount of effort you put into your job-hunting, namely the number of jobs you apply for, while skill is the quality of your job-hunting efforts.
As an example, you could have the perfect resume (high in skill) but not apply for any jobs. With no activity, even if you multiply it by a high skill, you will still won’t get a result.
On the other hand, you could apply for 100 jobs (high activity) but have a terrible resume (no skill) and you’ll also find there’s no outcome.
If you’re halfway, so you have an OK resume and apply for one or two jobs per week, you’ll start to see a result but chances are it won’t be a big one.
If you need a job fast, then you have to step into overdrive and focus hard on both activity and skill. This means you need not only a high-quality resume but an effective job-hunting strategy so that when you apply for a large number of jobs, the golden formula dictates that you’ll get a result.
So what exactly does high activity mean?
Activity is more than just the number of job you apply for; in fact to get an exceptionally high activity rating you must engage in a full range of job-hunting techniques. This includes looking beyond Seek to find jobs – so doing your own research, networking and getting your name known at the top places you’d like to work, regardless of whether they’re currently hiring.
What do we mean by high skill?
A fantastic resume is only one part of skill – and keep in mind you can’t have a “perfect resume” that does not change. The perfect application is a package that includes a targeted resume explaining exactly why you have a specific interest in working for the company you’re applying for, and then presenting yourself, preferably face-to-face, to the company after you have researched the management.