One of the most common questions you will find yourself asked in an interview is “What do you know about our company?”. It can sometimes feel awkward telling the interview panel what they already know, but this demonstrates that you are well prepared, and also genuinely interested in the position.
The Position Description
Read the Position Description thoroughly. This is your first insight into the position and has all of the most important information that you need to know. If there are any terms you don't understand make the effort to look each of them up so that you won't be caught off guard in the interview. If you have any questions, make note of them so that you can ask when the opportunity arises. Make sure that you check to see if there is a more detailed Position Description or any other additional information attached to the advertisement.
Many job advertisements will list a phone number for enquiries about the role, and some will even encourage you to call them for a chat before applying. Talking with a real person can help you to understand the workplace culture and how the role fits into the organisation. If you make a good impression this conversation may also help you to stand out from the crowd when shortlisting occurs.
This is your most valuable resource for understanding the identity that the company wants to present to the public. Read About Us and History sections to find out how the company has evolved. Have a look at Team pages to understand the corporate structure, and possibly research the interview panel. Read any News or Blog pages for ideas on conversation points and questions to bring up during your interview. Values and Mission Statements will also allow you to decide how you would like to present yourself in the interview, you can play up certain elements of your personality and skills that this particular organisation considers desirable, while downplaying others which may be at odds with their culture.
This social media and networking tool is playing an increasingly large role in bridging the gap between employers and job seekers. Many companies will have a LinkedIn profile for the organisation itself, as well as many of the key players in management and people who may end up being part of your team. You can also see news, profiles and links that the company has posted, which will sometimes be different to their more formal website content, providing a different insight into the public persona of the organisation.
It can often be handy to use Google to look into a prospective workplace. The company may have online reviews, be listed in connection with recent news stories, or have a wide range of information detailed on their Wikipedia page. Just remember, if it wasn't posted by an official source it may not necessarily be accurate!