LinkedIn is the world’s largest social media professional network, used by everyone from checkout chicks to CEOs. It’s not a platform to update your friends on your weekend antics or repost funny memes, it’s a serious tool to help you find your dream job, rise up the ranks in your current workplace or network and connect with like-minded professionals. In short, think of it as an extension of your CV.
Now you know LinkedIn in a nutshell, here’s how you can optimise your LinkedIn profile:
Step 1: Set up your profile properly
One in every two LinkedIn uses hasn’t completed their profiles properly, which is poor form. One of the most basic, fundamental things you can do to market yourself is fill everything out correctly. Recent work experience, education history and job skills are all musts for your online CV. Omitting these basics makes it seem as though you’re not actively engaged or pursing opportunities. At the least, make sure people can understand the general gist of your career through your profile page.
Step 2: Upload a suitable photo
No, not the one from Saturday night. And definitely not the one of you and your bestie/boyfriend/cat! If you want to come across as a professional, you have to look the part. LinkedIn profiles with photos see more traffic than those without, but it’s important to remember that we humans are a fickle bunch. If you don’t look the part, recruiters will keep scrolling. You wouldn’t go to a business meeting wearing your weekend getup, so keep your LinkedIn photo a visual snapshot of your professional persona.
Step 3: Network
According to latest stats, two people join LinkedIn every second. And with a total user base of more than 414 million, a lot of people out there can help you on your path to success. But keep in mind, using LinkedIn merely as a tool to ‘look for a job’ is a big mistake. Instead, focus on networking and connecting with like-minded professionals from your industry, and joining professional groups. Tap into second- and third-level connections. Once you’ve built a solid network, leverage it to look for job opportunities – not vice versa.
Step 4: Seek endorsement
On LinkedIn, people in your network can endorse your skills. LinkedIn uses these endorsements to determine how to rank certain individuals in its search results. A person with a lot of endorsements for a particular skillset, for example, will rank higher when someone searches for those keywords. Additionally, your current and ex-colleagues can leave recommendations on your profile.
Step 5: Share you knowledge
Post some of the more thought-provoking and conversation-stimulating articles you’ve read to share your knowledge. By doing so, you’ll slowly but surely position yourself as a valuable source at the forefront of your industry.
Follow these five tips to see your profile views increase, and over time you may hear from more recruiters. Good luck!