Just as social media sites can help you get a job, they can also be your catalyst to life in the slow-lane – unemployment!
If you don’t have tight privacy controls on your Facebook, Instagram, Twitter and Snapchat accounts, do us a favour and think twice before posting photos of your boozy weekend shenanigans.
Without visibility restrictions on your pages, all it takes is a quick Internet search and wham – your boss knows why you rocked up to work bleary-eyed and pale-faced on Monday morning.
The same goes for trash talking your boss in 140 characters or less – #justdon’tdoit.
But it’s not just about what content you post online that can be your foe in the job game, it’s about abiding by your company’s social media policies. This could include logging on to you Instagram or Facebook account during work hours. Guilty much?
At work you get paid an hourly rate to do just that, work! So don’t abuse your organisation’s super-fast Internet speeds by spending your time scrolling your flatmate’s news feed.
As always, there are two sides to every story. Just as social media can be your undoing, a strong and positive social media presence can be the element that gets you over the line in a job interview.
Consider, for example, a candidate who is presenting for a role at an animal shelter. A well-constructed and presented profile, with images of said candidate canoodling cute and fluffy animals – and importantly – following the shelter’s social media accounts, will go a long way to helping them secure the job.
Snoopy employers also like to see pictures of family dinners, travel, inspirational quotes, recipes and suitable page “likes” when they look up their employees and potential employees.
LinkedIn, the world’s largest professional network, is a great way to find jobs and connect with like-minded professionals.
It is NOT a platform to engage in idle chit chat or share the types of photos we talked about earlier. LinkedIn is in a league of its own, so we have created this cheat sheet to get you sorted.
Overall, it’s important to ensure you’re always reflecting the best version of yourself – online and offline. Tidy up photos, don’t bag your boss and adjust your privacy settings if need be.
And if you’ve already forgot the above, here are three top tips to set yourself up for success on social media.
Tip 1: Have a look at your account from your employer’s point of view – if you were hiring for a role, would you hire yourself?
Tip 2: Now that you know potential employers are going to look at your profile, make it the best you can. Think about what will make you stand out from the crowd. If you have any interests or volunteer work that relates to the sector you’re aspiring to work in, list it.
Tip 3: Use social media for company insights, giving you an edge at your next interview. It’s easy to browse a website and reel off a few stats in the interview, but if you start following a company you will be up-to-date with recent news, changes and other relevant information.