Visiting potential employers unannounced

The main reason job-seekers should consider visiting potential employers unannounced isn’t to score a job immediately – it’s about establishing a rapport, showing your tenacity and getting your foot in the door.

When speaking with someone face-to-face, keep in mind you are dealing with a human being, and human beings usually share the following traits:

• They will be probably be more afraid of you than you are of them. This is why they sometimes try to bluff you away with nastiness – don’t be afraid!

• They will only deal with someone they like and trust. If you are open, honest and tell them your strengths and weaknesses from the outset they will trust you more.

• They will always avoid making a decision if you let them, therefore you need to ask them to make the decision.

• Their number one priority is always themselves. Being charitable is nice, but noone will hire you because you have no money and need a job. You need to explain what value you will specifically bring to their business.

• They will only take action to avoid a pain or make a gain. This means you need to stimulate two emotions – greed and fear of loss. If you tell your potential employer you’d love to spend one day per week on work experience with their company, they will be gaining an extra employee for free and might not have to sift through dozens of resumes when the time comes to making a new appointment. If you tell the potential employer that you are a serious contender for other jobs but would still love the opportunity to work for their organisation, or at least do work experience, they might be more inclined to say yes if they fear they could lose out to the competition.

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