LinkedIn Cheat Sheet

LinkedIn is the world’s largest social media professional network, used by everyone from checkout chicks to CEOs. It’s not a platform to update your friends on your weekend antics or repost funny memes, it’s a serious tool to help you find your dream job, rise up the ranks in your current workplace or network and connect with like-minded professionals. In short, think of it as an extension of your CV.

Now you know LinkedIn in a nutshell, here’s how you can optimise your LinkedIn profile:

Step 1: Set up your profile properly

One in every two LinkedIn uses hasn’t completed their profiles properly, which is poor form. One of the most basic, fundamental things you can do to market yourself is fill everything out correctly. Recent work experience, education history and job skills are all musts for your online CV. Omitting these basics makes it seem as though you’re not actively engaged or pursing opportunities. At the least, make sure people can understand the general gist of your career through your profile page.

Step 2: Upload a suitable photo

No, not the one from Saturday night. And definitely not the one of you and your bestie/boyfriend/cat! If you want to come across as a professional, you have to look the part. LinkedIn profiles with photos see more traffic than those without, but it’s important to remember that we humans are a fickle bunch. If you don’t look the part, recruiters will keep scrolling. You wouldn’t go to a business meeting wearing your weekend getup, so keep your LinkedIn photo a visual snapshot of your professional persona.

Step 3: Network

According to latest stats, two people join LinkedIn every second. And with a total user base of more than 414 million, a lot of people out there can help you on your path to success. But keep in mind, using LinkedIn merely as a tool to ‘look for a job’ is a big mistake. Instead, focus on networking and connecting with like-minded professionals from your industry, and joining professional groups. Tap into second- and third-level connections. Once you’ve built a solid network, leverage it to look for job opportunities – not vice versa.

Step 4: Seek endorsement

On LinkedIn, people in your network can endorse your skills. LinkedIn uses these endorsements to determine how to rank certain individuals in its search results. A person with a lot of endorsements for a particular skillset, for example, will rank higher when someone searches for those keywords. Additionally, your current and ex-colleagues can leave recommendations on your profile.

Step 5: Share you knowledge

Post some of the more thought-provoking and conversation-stimulating articles you’ve read to share your knowledge. By doing so, you’ll slowly but surely position yourself as a valuable source at the forefront of your industry.

Follow these five tips to see your profile views increase, and over time you may hear from more recruiters.  Good luck!

 

Category: 
Interview, Job Search, Resume

Social media, friend or foe?

Just as social media sites can help you get a job, they can also be your catalyst to life in the slow-lane – unemployment!

If you don’t have tight privacy controls on your Facebook, Instagram, Twitter and Snapchat accounts, do us a favour and think twice before posting photos of your boozy weekend shenanigans.

Without visibility restrictions on your pages, all it takes is a quick Internet search and wham – your boss knows why you rocked up to work bleary-eyed and pale-faced on Monday morning.

The same goes for trash talking your boss in 140 characters or less – #justdon’tdoit.

But it’s not just about what content you post online that can be your foe in the job game, it’s about abiding by your company’s social media policies. This could include logging on to you Instagram or Facebook account during work hours. Guilty much?

At work you get paid an hourly rate to do just that, work! So don’t abuse your organisation’s super-fast Internet speeds by spending your time scrolling your flatmate’s news feed.

As always, there are two sides to every story. Just as social media can be your undoing, a strong and positive social media presence can be the element that gets you over the line in a job interview.

Consider, for example, a candidate who is presenting for a role at an animal shelter. A well-constructed and presented profile, with images of said candidate canoodling cute and fluffy animals – and importantly – following the shelter’s social media accounts, will go a long way to helping them secure the job.

Snoopy employers also like to see pictures of family dinners, travel, inspirational quotes, recipes and suitable page “likes” when they look up their employees and potential employees.

LinkedIn, the world’s largest professional network, is a great way to find jobs and connect with like-minded professionals.

It is NOT a platform to engage in idle chit chat or share the types of photos we talked about earlier. LinkedIn is in a league of its own, so we have created this cheat sheet to get you sorted.

Overall, it’s important to ensure you’re always reflecting the best version of yourself – online and offline. Tidy up photos, don’t bag your boss and adjust your privacy settings if need be.

And if you’ve already forgot the above, here are three top tips to set yourself up for success on social media.

Tip 1: Have a look at your account from your employer’s point of view – if you were hiring for a role, would you hire yourself?

Tip 2: Now that you know potential employers are going to look at your profile, make it the best you can. Think about what will make you stand out from the crowd. If you have any interests or volunteer work that relates to the sector you’re aspiring to work in, list it.

Tip 3: Use social media for company insights, giving you an edge at your next interview. It’s easy to browse a website and reel off a few stats in the interview, but if you start following a company you will be up-to-date with recent news, changes and other relevant information.

 

Category: 
Interview, Job Search, Resume